There is no doubt that the mobile-age of the Internet is upon us, with more and more people accessing the web on their mobiles, smart phones and touch pads. It is almost inconceivable for businesses not to have a mobile-friendly website… Or is it? Well, statistics show that across the world businesses are being much slower in the uptake of mobile sites than the growth of mobile web is demanding. Surprisingly, even some of the big Ecommerce players have not gone mobile friendly yet.
Every website we design is mobile-friendly (meaning that your site will always be viewable and function properly from a mobile device), but a strong trend towards mobile-specific websites is definitely in progress… for good reason.
Mobile-specific websites are formatted (much like the name suggests) specifically for site visitors accessing websites on their mobile devices, and they offer the best user experience for your site visitors. They are quickly becoming the new standard for internet searching on mobile phones because they function (and look) much like an app -- big buttons, limited scrolling, quick navigation, etc.
According to Latitude, 61% of people have a better opinion of brands when they offer a good mobile experience. And what happens when site visitors enjoy navigating around your site? They stay on your site longer, they engage with your brand longer, and you have a higher chance of getting them to do business with you.