Twitter advertising is often overlooked and wrongly so. Imagine targeting by keyword and appearing on the top of the twitter feeds of all those who have used or searched by your relevant keyword.
Twitter allows you to target users by keywords, like Google Adwords, there is a strong (in this case) social intent and showing up in front of people who have searched or engaged using your keyword is highly targeted. In a nutshell this targeting allows you to get in front of the right users, at the right time in the right context.
Other ways to target Twitter ads are by: interests; get closer to your community and users by appearing where they are. You have over 350 two level interest categories to chose from e.g. target by Music for businesses, fashion for moms, sports for celebrities and so on.
Whatsmore, target by geography and gender to reach your audience world-wide and single out a specific sex. More excitingly target by creating lookalike audiences, your followers already love you, now create some more by targeting people who are similar to your existing audience and therefore are more likely to be interested in what you offer and follow you.
Only looking for Twitter advertising? Here are our Twitter only packages.