Why Use Video PPC
It can be all too easy to assume that video is only useful for SEO, but it can also hold great benefits for your paid search campaign. Using Google AdWords, our Qualified Professionals can use the auction-based system to manage your video ads on YouTube and the Google Display Network.
Promoting your videos on Youtube and other display networks is an excellent way to extend the reach of your campaign, making sure as many potential customers see this as possible. It’s also a very cost-effective way of advertising, as you only pay when users view your ads.
Our Approach to Video PPC
YouTube is the world’s most popular video community, and the Google Display Network is the number one ad network reaching 62% of the UK online population each day- that’s 62% of your target audience. Our Google AdWords Qualified Professionals take advantage of innovative ad formats and comprehensive targeting tools in order to attract your audience.
Our specialists are extremely experienced in all industries, having created successful video marketing and pay per click advertising accounts for a wide variety of satisfied clients.
Use Video Marketing in Your Landing Pages
One of the best ways to use video marketing within your paid search campaign is in your landing pages. Strong landing pages are integral for helping your visitors to convert and videos used here are perfect for product descriptions and demonstrations.
Educate your audience on the products or services they are considering buying, let they know how to use them as well as some of your unique selling points. It provides yet another way of interacting with your audience and can significantly improve your conversion rates.
Optimise Your Videos
Whilst using video marketing within your PPC campaign is an excellent way to increase your exposure, Google cannot actually read your videos. This is why you need to provide Google with the correct information to be able to see what’s in your videos. Our experienced specialists can create the right meta-data to make sure your videos are being indexed properly.
Over 800 million unique users visit YouTube each month, why not see how we could help you take advantage of this.